WORK IN PROGRESS
SIX-PACK REFRESH
Go out into the world and buy a six-pack, be it soda, alcohol, whatever. The purchased six pack is what you are tasked to "refresh" in project "Six-Pack"
This project is the first step into the package design side of graphic design. As for what was chosen, Smirnoff is the selected brand and it's "Ice Original" series of alcoholic beverages.
Taking apart the six pack and measuring the entire thing was the first step of this project. Once measured, the next step was to recreate the six pack in adobe illustrator to send off to printing and eventually rebuild.
This is the original "Smirnoff Ice Originals" packaging and something to keep in mind to stray away from in terms of design. The new package should look completely different but still capture Smirnoff.
Refreshed Smirnoff six-pack
Original Smirnoff six-pack
Illustrator build
